Job Category
Regular Management
FVTC Worksite
Appleton Main Campus
Hours Per Week
40
Note to internal applicants: Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal.

Fox Valley Technical College celebrates diversity, supports equity and inclusiveness, and encourages individual expression in our workplace.

Job Description Summary
The Director - College Marketing is the key leader for College-wide marketing, internal communications and media relations. The position provides leadership vision, strategy, and oversees execution across marketing disciplines in a fast-paced, collaborative environment.

Job Description

Essential Functions and Responsibilities

The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned.

Develop and implement a comprehensive marketing plan and budget that supports the College's mission and strategic directions.
Direct the College's advertising for college image enhancement and lead generation, including those involving digital, social, television, radio, mobile, outdoor, print, and other media.
Recommend, monitor, and analyze key performance indicators (KPIs) across marketing channels to assess effectiveness and drive continuous improvements.
Develop dashboards and regular reports for monitoring marketing performance and optimizing ROI, collaborating closely with the VP-Student Success and the Director of Enrollment Management.
Oversee the management of the overall digital experience and customer experience strategies on college websites, integrated digital platforms and other marketing technology to facilitate high levels of engagement and conversions and to achieve marketing goals and priorities.
Oversee the production of marketing materials, including creative assets, website updates, and collateral, ensuring on-time delivery for effective marketing campaigns.
Partner with Student Services and Instructional leadership to improve prospecting, admissions and enrollment effectiveness and other key college enterprise level processes and systems.
Oversee college-wide event planning and execution for key enrollment generation events.
Manage the College brand image and market positioning, including design standards and logo usage to maintain a consistent and professional image that continues to be relevant to the college's various targeted populations and constituents.
Assure brand and message consistency in key communication vehicles that inform community constituencies of the offerings and activities of the college across platforms (web, email, digital, mobile, social media, print, and broadcast media) to facilitate a positive and effective customer experience.
Provide B2C and B2B marketing and media strategic consulting to others within the organization to ensure brand and messaging consistency.
Oversee the College's media relations efforts including an integrated effort that communicates the College's value to our community through media partners, script writing, and messaging.
Oversee the College's internal communications plan.
Internally drive the development and integration of college marketing systems and processes, including working with IT staff to foster digital transformation and improve digital customer experience.
Oversee the development and management of an effective college website that meets consumer standards, drives demand generation and provides an exceptional customer experience.
Oversee marketing business processes and systems including decisions about in-house versus agency or outsourced services. Engage and lead consultants and agency representatives to develop and implement analytical, promotional, recruitment, and image enhancement activities as needed.
Inspire team members to push boundaries, discover new approaches, test new tools, and take calculated risks to produce high-impact results.
Lead the internal FVTC Marketing Council and represent FVTC at the WTCS Statewide Marketing Consortium. Initiate and participate in appropriate committees.

Non-Essential Functions and Responsibilities

Provide critical review and feedback on strategy and processes that market college services and image.
Actively participate in professional and community organizations, and function as appropriate.

Minimum Qualifications

Education and/or Experience Requirements:

Bachelor's degree in marketing/public relations, communications, or related field,
Six to seven years experience leading and managing marketing for a large organization, with superior ability to recruit, retain, and motivate the team and future talent.
Demonstrated track record of development and execution of innovative strategies to meet short- and long-term objectives.
Entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high-energy environment.

In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.

Work Environment

Must be completed primarily in person with occasional opportunity to work remotely.

Work environment may change based upon college needs.

Physical Requirements

Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems.
Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace.
Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury.
Communication: Clear verbal and written communication skills are essential for interacting with employees, candidates, and stakeholders, both in-person and through electronic means.
Travel: Position may require travel to other College locations and travel for professional development.

EOE/ADA Statement

Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Nothing in this job description limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change.

Additional Information

Pay Rate: $109,100 - $128,300 per year.
Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data. Note: Internal applicants' wage will be based upon the applicable compensation guidelines.

At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more.

Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities.
For questions regarding the College's nondiscrimination policy, contact: Rayon Brown - rayon.brown6751@fvtc.edu (Affirmative Action), TitleIX@fvtc.edu (sex-based discrimination or harassment), or Dan Squires - daniel.squires3328@fvtc.edu (Disability related discrimination).

Fox Valley Technical College

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Director - College Marketing