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We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Forbes Advisor, a leading advertiser in the comparison and affiliate marketing industry, is looking for a Head of SEM to lead a team of media buyers focused on SMB/B2B categories. Reporting to the Director of SEM, this role will be responsible for driving the day-to-day strategy, execution and success of the SMB buying team.

Along with a proven track record of driving growth in profit and revenue, Forbes Advisor is looking for a candidate who exhibits deep expertise in SEM and has a clear understanding of current SEM best practices. Additionally, the successful candidate will demonstrate strong analytical problem solving skills and the ability to work closely with the Business Development team to identify new revenue opportunities.

The ideal candidate will have a strong comfort level with the affiliate marketing business model and experience managing accounts with several million dollars in monthly marketing spend. Experience in the SMB space will be seen as a plus.

Responsibilities

Through a team of buyers, ensure monthly profit targets are achieved for each SEM category in the SMB vertical
Develop and upskill junior members of the buying team, including coaching and career progression
Build and maintain a strong relationship with the vertical General Manager
Provide regular reporting and updates on strategy roadmap to the Leadership Team
Set and track quarterly goals (OKR framework) for both yourself and your team
Launch and ramp new categories to grow vertical reach
Work with other functional groups within the company to drive SEM success (revenue operations, CRO, content, data)
Collaborate with peers to ensure learnings are shared and applied throughout the marketing organization
Drive team innovation through consistent testing, both on campaign and landing page experiences

Requirements:

7+ years of experience managing Google SEM campaigns with a consistent track record of results
Deep knowledge of SEM fundamentals and best practices
Team player with all-hands-on-deck attitude and an entrepreneurial mind-set
Self-starter who can work independently without the day-to-day involvement of the Director of SEM
Strong analytical and critical thinking skills
Strong communication, organizational and collaboration skills
Strong excel skills with the ability to tie data together from various sources
Ability to build out and lead a high performing team
Comfort working in fast-paced high-accountability environments

Additional information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Head of SEM