About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

Fora is seeking a Social Media Associate to join our growing brand team. This role is ideal for a creative, highly organized social native who does not just follow trends but actively studies, creates, and responds to them in real time. You will serve as the daily voice of our brand, managing content across platforms while supporting the strategy that elevates Fora's presence and empowers our advisor community.

This role plays a critical part in supporting the operational and community management needs of the social team. You will report to the Senior Social Media Manager and collaborate closely with teams across content, editorial, production, partnerships, and external agency partners.

If you are proactive, culturally attuned, passionate about travel, and excited to create in a fast paced environment, this is an opportunity to make a meaningful impact.

Key Responsibilities

Own the end to end management of the social content calendar for @ForaTravel and @ForaCommunity, including planning, scheduling, publishing, and ongoing optimization across Instagram, TikTok, Threads, Facebook, X, YouTube, and LinkedIn.
Translate brand campaigns and editorial content into platform specific executions that align with channel best practices and overall brand strategy.
Manage day to day community engagement, including responding to direct messages and comments, engaging with advisor content, participating in relevant cultural moments, and helping establish a consistent and distinctive brand voice across platforms.
Ideate, capture, edit, and publish short form video and visual content using tools such as Canva, Figma, CapCut, Adobe, and other creative platforms.
Collaborate with designers, editors, production, and external partners to bring social first concepts to life.
Support cross functional alignment by working closely with content, PR, partnerships, and production teams to ensure social initiatives support broader company goals.
Maintain organized workflows in tools such as Airtable and Dash Social, ensuring clear processes, strong attention to detail, and consistent execution.
Participate in content capture on location as needed, including occasional travel and weekend coverage for real time events or timely content opportunities.
Contribute to advisor education by supporting social media trainings and office hours focused on best practices and platform updates.

Requirements

2+ years of full time experience managing social media for a brand or agency, with direct ownership of publishing and community management.
Demonstrated experience creating short form video and visual content, supported by a portfolio of work.
Proficiency with social scheduling and analytics tools such as Dash Social, along with experience using Airtable or similar project management platforms.
Strong skills in content creation, basic graphic design, video editing, and visual storytelling.
Experience managing community engagement across multiple social platforms.
Excellent organizational skills and attention to detail, with the ability to manage multiple workstreams and deadlines simultaneously.
Clear and proactive communication skills, with comfort collaborating across teams and external partners.
Ability to work in the United States and be based in or willing to relocate to New York City.
Willingness to travel occasionally and work periodic weekends as needed.

Strongly Preferred

Experience working with travel, lifestyle, or design focused brands.
Knowledge of the travel industry or experience as a travel advisor.
Familiarity with paid social, influencer marketing, or brand partnerships.
A strong personal interest in travel and digital culture with a sharp instinct for tone and storytelling that aligns with Fora's fun, approachable and polished voice.

Compensation

Compensation for this role varies based on experience, with an indicative range of $60K–$90K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.

We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

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