Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Marketing Director, Consumer-Directed Health is responsible for creating the Empower value proposition and demand generation for this high-visibility product vertical. This individual will partner with other marketing teams in the development of value proposition, sales systems, and marketing materials for B2B audiences. This individual is also responsible for creating participant-facing campaigns and education, aligned with the key activities related to consumer-directed products including HSA, FSA, HRA, Commuter Benefits, Lifestyle Accounts, and more. Critical audiences include benefit decision makers, consultants/advisors, and participant audiences. The success measure of this role is tightly aligned to the achievement of sales goals and overall satisfaction; the role will partner with other marketing professionals and be supported by our internal creative agency.

What you will do:

Identify key provider selection priorities for plan sponsors/benefits and compensation executive decision makers, advisors and consultants
Partner closely with Product Development, Sales, and Service teams for opportunities to innovate and evolve the product offer
Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
Establish a market-leading narrative, value proposition, and messaging, including connection to thought leadership content, and integrate into workplace sales story
Design and execute multi-channel acquisition strategies, for both new business and existing workplace clients
Effectively partner with participant marketing team and personal wealth team to develop a campaign calendar that integrates with other workplace campaign touchpoints
Integrate personalized campaigns into Empower's sophisticated multi-channel campaign engine
Create compelling packaging programs with a focus on digital execution
Seek and interpret data analytics and develop case studies to validate results and support sales
Develop sophisticated, cost-effective multi-media selling systems; train sales teams on their effective use
Measure effectiveness across a variety of dimensions to continuously refine prospect and participant engagement
Evaluate and manage return on marketing investment

What you will bring:

10+ years of product/marketing management, preferably in retirement services, workplace benefits, or related financial services
Understanding of competitive marketplace
Familiarity with the latest marketing trends and technologies
Strategic planning skills
FINRA fingerprinting required

What will set you apart:

Excellent written and verbal communication skills
Attention to visual and design elements
Strong research and analytical skills
Excellent project management skills
Ability to operate effectively in a matrixed environment
Innovative and creative mind
FINRA 6 and 63 registration permitted but not required. Corporate-established timelines apply to permitted registrations

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

Medical, dental, vision and life insurance
Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time - 16 hours per calendar year
Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range
$123,000.00 - $178,350.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer • Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:
06-28-2025

Want the latest money news and views shaping how we live, work and play? Sign up for Empower's free newsletter and check out The Currency.

Empower Annuity Insurance Company of America

New Jobs

Marketing Director, Consumer-Directed Health