The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones.

Job Description:

Key responsibilities:

CRM Management
• Manage the planning of CRM campaigns across Primo's portfolio of brands.
• Develop and manage customer journeys to deliver personalized and relevant content.
• Maintain the CRM calendar, aligning messaging across campaigns, product launches, and seasonal initiatives.
• Collaborate with brand teams to ensure content reflects brand voice, drives engagement, and complies with legal and privacy requirements, managing the routing of proofs through brand and legal.
• Monitor CRM KPIs (open rates, CTRs, conversions) and provide actionable insights to continuously improve performance.

Loyalty Program Oversight (Rewards Drop)
• Oversee the day-to-day management of Rewards Drop, ensuring seamless user experience, tracking bugs fixes and flagging optimization opportunities.
• Manage the execution of digital promotions to increase member enrollment, retention, and engagement with the program, such as sweepstakes, special promotions, and retailer programs.
• Partner with agency team to track loyalty performance metrics (active members, redemptions, repeat purchase behavior).
• Manage routing and approvals of new rewards quarterly.
• Manage routing and approvals with cross functional stakeholders (brand, sales, and delivery teams).

Sweepstakes Execution
• Support the execution of national and regional sweepstakes across digital channels (email, social media, websites, paid media).
• Coordinate cross-functional teams to ensure timely delivery and compliance with all regulatory requirements.
• Coordinate central hub of sweepstakes and promotions collateral including key visuals, sweepstakes rules, winner details, and promotion SOWs.
• Coordinate post promotion wrap report collaborating with cross functional teams (web, social, loyalty, CRM, event, and partnerships when applicable).

Cross-Functional Collaboration
• Assist Associate Director of Strategy and Activation as a connector between brand marketing, creative, legal, analytics, and external partners to ensure cohesive execution.
• Manage vendor relationships for CRM platforms, loyalty technologies, and sweepstakes administration.
• Maintain compliance with data privacy laws (GDPR, CCPA) and company policies.

Requirements:
• 3-5 years of digital marketing experience, preferably with CRM, loyalty, or promotional campaign management.
• Proven experience driving first-party data growth through multi-channel digital campaigns.
• Solid grasp of email marketing best practices, data privacy laws, and compliance requirements.
• Excellent project management skills with the ability to juggle multiple initiatives simultaneously.
• Analytical mindset with a passion for measuring performance and optimizing strategies based on insights.
• Strong communication and collaboration skills to work cross-functionally and with external partners
• Problem-solving aptitude
• Analytical mind with a business acumen
• Excellent communication skills

The annual salary range for this position is $68,000-$100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-MS3. #LI-Remote

Location:
USA - Remote - Michigan - Eastern Time

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent

Dentsu, Inc.

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