Job Title: Marketplace Experience Associate - NYC UGG

Reports to: Manager, Marketplace Experience - NA UGG

Location: NYC (Remote)

The Role

As a Marketplace Experience Associate, you’ll ensure UGG is positioned as a best-in-class brand within your city, delivering elevated consumer experiences across all physical brand touchpoints. You’ll act as the eyes and ears of the marketplace, gathering key intelligence, driving local engagement, and making sure our retail partners and brand spaces reflect the UGG brand ethos. This role is ideal for someone deeply connected to their local market, who thrives in a dynamic, customer and consumer-facing environment, and is passionate about brand storytelling, retail, and experiential marketing.

Your Impact

Lead field intelligence efforts, gathering and reporting real-time insights on retail performance, consumer engagement, and competitor activity within key stores
Track emerging trends, best practices, and shifting consumer behaviors in the local market to inform future marketing and retail strategies
Deliver detailed end-of-project recaps and serve as the bridge between field insights and corporate teams, ensuring learnings inform broader marketing and retail initiatives
Support execution of localized brand activations, events, and partnerships that deepen UGG’s connection to the market
Partner cross-functionally to ensure on-the-ground execution of brand experiences, from store events to influencer activations
Identify and build relationships with local tastemakers, cultural influencers, and community leaders to amplify brand presence
Execute UGG’s marketplace experience strategy across wholesale, DTC, and experiential touch points in the market, ensuring consistency and excellence
Serve as a brand ambassador, embodying UGG’s values and ensuring premium consumer experiences across all physical spaces and brand initiatives
Identify local opportunities to elevate brand presence and provide input on localized marketing activations, collaborating with internal teams and external partners to ideate, plan, and execute engagement-driving experiences
Support planning and execution of new store openings, ensuring brand experience standards are met from day one
Support in-store activations and events, partnering with store teams and events & experience manager to bring brand initiatives to life
Conduct in-store training for key wholesale partners, immersing sales associates in UGG’s brand story, product knowledge, and consumer experience expectations
Build relationships with wholesale partners to ensure UGG is prioritized in visual presentation, storytelling, and consumer interactions on the sales floor
Ensure store merchandising, displays, and brand messaging at wholesale accounts align with UGG’s premium positioning

Who You Are

3+ years of experience in retail, brand marketing, visual merchandising, experiential marketing, or a related field
Passion for brand storytelling, retail experiences, and consumer engagement
Strong knowledge of the local market and consumer behaviors, with an ability to spot cultural trends and insights
Comfortable engaging with community leaders, local tastemakers, and cultural influencers
Experience conducting product and brand training with retail and wholesale partners
Excellent communication, relationship-building, and problem-solving skills
Ability to work independently while staying connected to a broader team
Comfortable traveling within the market to key retail locations and activations
Champion of measurable wins, ability to effectively socialize across the organization to rally adoption
Excellent written, oral, and presentation communication skills
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

What We'll Give You –

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$73,400.00 - $91,800.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

New York, New York (Remote)

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Deckers Brands

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Marketplace Experience Associate - NYC UGG