About the Role:

We're seeking an Events Marketing Manager - East to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.

Responsibilities:

Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

Bachelor's degree or equivalent practical experience
3-5 years of experience in B2B field/event marketing or integrated campaign roles
Strong project management capabilities-able to juggle multiple programs at once
Excellent communicator who can influence up, down, and across functions
Analytical mindset with experience in reporting on event performance and ROI

Preferred Qualifications:

Experience with AI, Contact Center, or Customer Experience solutions
Experience supporting account-based field strategies
Previous sales/SDR experience or strong familiarity with sales processes
Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Perks & Benefits:

Medical, dental, and vision plans that are designed to fit you and your family's needs.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Monthly Gym & Phone allowance
Work from home office stipend to help you succeed in a remote environment.
Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $110,000 - 150,000 + Equity

Cresta

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Event Marketing Manager - East