Position Overview

All American Print Supply Co. is seeking a driven and detail-oriented Ecommerce Marketing Specialist to help elevate and optimize our online presence, customer experience, and ecommerce performance.

This role is ideal for someone who understands modern ecommerce strategy, Shopify website management, UX/UI best practices, digital advertising, and conversion-focused marketing. You will play a key role in improving website usability, increasing conversions, supporting marketing campaigns, and helping drive online revenue growth.

The ideal candidate is both creative and analytical — someone who can identify opportunities, execute improvements, and contribute strategic ideas that strengthen our ecommerce ecosystem.

Responsibilities

Own and manage the company website using Shopify and GemPages
Build and update landing pages for:
Promotions
Product launches
Trade shows and events
Marketing campaigns
Implement and manage:
HubSpot form integrations
Lead capture workflows
CRM routing functionality
Improve website UX/UI and overall customer experience
Continuously modernize the website to improve:
Brand presentation
Customer trust
Website credibility
Optimize website structure, layouts, merchandising, and navigation to improve conversions and online revenue
Research competitor ecommerce websites and industry trends to identify opportunities for improvement
Evaluate and recommend enhancements related to:
Website usability
Accessibility
SEO structure
Product discovery
Customer journey optimization
Work closely with the in-house Graphic Designer and Marketing team on campaigns and website initiatives
Ensure the website remains visually consistent, organized, and up to date
Help maintain accurate and compelling product messaging across the website
Assist with managing and optimizing paid digital advertising campaigns across platforms such as:
Meta Ads
Google Ads
Help develop and guide UGC and ad creative concepts focused on:
Ecommerce conversions
Lead generation
Customer engagement
Monitor website and advertising performance to identify opportunities for growth and optimization

Qualifications

2+ years of hands-on experience working with Shopify ecommerce websites
Experience with GemPages or similar Shopify page builders
Experience integrating HubSpot forms and lead workflows into websites
Strong understanding of ecommerce UX/UI and modern website trends
Ability to identify and implement improvements that support ecommerce growth and conversion optimization
Experience building and managing landing pages for promotions or campaigns
Experience with paid digital advertising platforms such as:
Meta Ads
Google Ads
Understanding of:
Ecommerce ad creative
UGC marketing
Conversion-focused content
Strong organizational and project management skills
Ability to work independently and manage priorities in a fast-paced environment
Strong eye for:
Layout
Hierarchy
Visual presentation
Basic understanding of HTML/CSS preferred
Experience collaborating with creative marketing teams
Experience in ecommerce, retail, or digital marketing environments preferred

Preferred / Bonus Qualifications

Experience within the apparel printing, DTF, DTG, or promotional products industry
Familiarity with:
HubSpot
Klaviyo
Google Analytics
Heatmap or conversion tracking tools
Experience with A/B testing landing pages or ad creatives
Understanding of ecommerce merchandising strategies and product categorization

Pay: $21.63 - $31.25 per hour

Benefits:

Paid time off

Work Location: In person

All American Print Supply Co.

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Ecommerce Marketing Specialist